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<title>Shallow reading</title>
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<span id="openzim-page-title" class="mw-page-title-main"><span class="mw-page-title-main">Shallow reading</span></span>
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<p><b>Shallow reading</b> refers to social practices in which people acquire information or entertainment quickly from texts, images or other meaningful forms, individual or combination, by using various modern media. Shallow reading as a representational form of <a href="Postmodernism" title="Postmodernism">post-modern</a> <a href="Media_culture" title="Media culture">mass culture</a> reflects a transition of expense principle tendency from <a href="Print_culture" title="Print culture">print culture</a> towards <a href="Visual_culture" title="Visual culture">visual culture</a>.<sup id="cite_ref-f768_1-0" class="reference"><a href="#cite_note-f768-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-c107_3-0" class="reference"><a href="#cite_note-c107-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-carr_4-0" class="reference"><a href="#cite_note-carr-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-WagnerSchatschneider2009_7-0" class="reference"><a href="#cite_note-WagnerSchatschneider2009-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup>
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<div class="mw-heading mw-heading2"><h2 id="Background">Background</h2></div>
<p>With the continuous update of advanced <a href="Media_technology" title="Media technology">media technology</a> and popularization of <a href="Internet" title="Internet">Internet</a>, people are stepping into <a href="Mobile_Internet" class="mw-redirect" title="Mobile Internet">mobile Internet</a> era. In this process, an obvious change is that traditional reading mode is gradually shifting to shallow reading. The prevalence of shallow reading has attracted attention of media, publishing and <a href="Library_science" class="mw-redirect" title="Library science">library</a> fields.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup>
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<div class="mw-heading mw-heading2"><h2 id="Features">Features</h2></div>
<ol><li>Superficial:In order to enable people obtain useful information during the process of quick <a href="Browsing" title="Browsing">browsing</a>, the target materials of shallow reading are usually very clear and easy to understand as well as with clear-cut topics.</li>
<li>Visual: Objectives of shallow reading are often short texts with <a href="Illustration" title="Illustration">illustrations</a> and pictures, or even images and/or video without text captions.</li>
<li>Recreational:For deep readers, traditional reading is a process of thinking training and a cultivation of <a href="Aesthetic" class="mw-redirect" title="Aesthetic">aesthetic</a> culture while shallow reading gets rid of the seriousness of deep reading and mainly aim at facilitating readers <a href="Information_acquisition" class="mw-redirect" title="Information acquisition">acquire information</a> and entertainment in a relaxing and <a href="Interactivity" title="Interactivity">interactive</a> atmosphere.</li></ol>
<p><sup id="cite_ref-z269_10-0" class="reference"><a href="#cite_note-z269-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-carr_4-1" class="reference"><a href="#cite_note-carr-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup>
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<div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2></div>
<ul><li><a href="Reading_comprehension" title="Reading comprehension">Reading comprehension</a>&nbsp;– Ability to read and understand text</li>
<li><a href="Screen_reading" title="Screen reading">Screen reading</a>&nbsp;– Reading a text on a computer or smart device screen</li>
<li><a href="Speed_reading" title="Speed reading">Speed reading</a>&nbsp;– Techniques claiming to improve the ability to read quickly</li>
<li><a href="The_Shallows_(book)" title="The Shallows (book)">The Shallows (book)</a>&nbsp;– 2010 nonfiction book by Nicholas Carr</li></ul>
<div class="mw-heading mw-heading2"><h2 id="References">References</h2></div>
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